IG Farben
Daily Stormer
July 28, 2017
Across the commercial landscape, marketers are looking for ways to appeal to right-wing youth. Many organizations such as New Balance, Cadillac, and Wendy’s have made deliberate attempts to appeal to the bourgeoning class of young alt-right men.
But now a young women’s apparel company is introducing a new line of fash.
TODAY:
When it comes to graphic design, font choice is important — and one designer learned that the hard way.
A Georgia company is apologizing after the internet pointed out that one of its tote bags, which reads, "My favorite color is glitter," appears to say something much, much different.
Angela Neilsen, owner of the company Quotable Life, which makes the tote and other home and apparel items with quotations printed on them, told TODAY Style it was simply "an honest mistake."
An honest mistake? More like a brilliant move to promote a clothing brand for white girls.
The White appeal of Bellechic.com
And isn’t it coincidental that glitter itself has become a meme for a currently popular right-wing leader?
"I see it," she said. "You can't un-see it once you see it."
The tote was removed from the Quotable Life website and also from BelleChic.com, a retail website where Neilsen sells some of her products, and replaced with a revised tote bag with a more readable font. But not before many people shared screenshots of the original bag online.
"It's on the internet, it's going to be there forever," she said. "But at the end of the day, maybe it will make other designers, everyone who does what I do for a living, step back and take a closer look."
Designers and retailers are beginning to take a closer look at who they are marketing to. White youth do not want to be associated with black and brown people. These White consumers are beginning to react to the over-saturation of diversity in modern retail markets.
For White women, brick-and-mortar clothing retailers are declining sharply in market share as online shops are gaining prevalence. A major reason for this trend is because malls and other formerly-prominent shopping areas have become hangouts for a criminal non-white mob.
BelleChic is diligently crafting a brand for White girls while creating recognition and differentiation through ‘mistakes’ such as this.
"To anyone who saw our tote bag blunder, I want to say I am so sorry for any unintended reference seen in our design," it read. "We made a mistake when designing this bag 3 years ago, plain and simple. After almost 20 years of being a designer, I still make mistakes. Sometimes you look at something so long that you don't see it with fresh eyes."
While BelleChic’s management may feign ignorance, White consumers are beginning to view advertising with fresh eyes and without a lens of self-hate.
That is why the company's Twitter feed resembles a Real Housewives of the Fourth Reich photoshoot.
It is doubtful that this design was truly a mistake if it were three years in the making, not only to oversee an obvious and deliberate ‘flaw’, but all coming at a time of real and undeniable growth for right-wing youth of America and Europe.
Behavioral economists may be recognizing a new formula for success - whiteness and the idea of the great white leader.
For millions of young women, Adolf Hitler represented the perfect bachelor: professionally-dedicated, articulate, popular, and powerful. His stature as a national leader, best-selling author, war veteran, and historical icon are unparalleled in the West.
However, he was more than a strong patriarch for his nation and White people in general.
He was more than a rock star of White pride..
He was the type of guy that a girl would die for.
